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BSkyB's shares would crash if it lost Premier League football rights, claims former Sun editor Kelvin MacKenzie

May 9, 2012

BSkyB's dominance of live televised football is so important to the business that its share price would crash if it were to lose the coverage, according to Kelvin MacKenzie, who is launching a rival sports broadcaster. full story

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BSkyB's shares would crash if it lost Premier League football rights, claims former Sun editor Kelvin MacKenzie

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