FTC eyes social-media ads with perks
Do people really, really "like" products and companies online? Or were the plugs paid for? Federal regulators may soon want to know. full story 
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Tweet Ads Need Fine Print
The FTC laid out guidelines for ads on Twitter and other social media, saying disclosures are needed to make sure consumers aren't misled.
wsj.com (2 months and 13 days ago)
FTC Says Tweet Ads Need Fine Print
The FTC said that ads on Twitter and Facebook need to accommodate the fine print, with marketers applying the same standards to online ads as they long have to older media.
wsj.com (2 months and 13 days ago)
FTC Eyes Mobile, Social Media Online Ad Rules
Advertisers should think about placing promotional messages on social media platforms, the U.S. Federal Trade Commission said.
cnbc.com (2 months and 13 days ago)
FTC Cracks Down on Social Media Ads
They may only be 140 characters, but according to a Federal Trade Commission report, Twitter posts, and advertisements on Facebook and other social media, must conform to the same standards as newspapers, television and online advertisers. “One can log on to the Internet day or...
abcnews.com (2 months and 11 days ago)
FTC: Ads on mobile, social media must show disclosures
FTC says ads on mobile, social media must show disclosures
usatoday.com (2 months and 13 days ago)
Advertising: Ads That Speak the Language of Social Media
The new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.
nytimes.com (2 months and 1 day ago)
How to advertise on social media: Step-by-step on 4 networks
Since the rise of Google AdWords, pay-per-click advertising has been the de facto way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses. But pay-per-click (PPC) prices are on the rise. Some keywords that used to cost a quarter per click now run a dollar or more. Some keywords, like "mesothelioma...
pcworld.com (2 months and 11 days ago)
FTC Warns Advertisers Not to Post Deceptive Tweets, Mobile Ads
The Federal Trade Commission has already weighed in on disclosures for bloggers, and now it is updating rules for how advertisers must disclose product details on social media and mobile devices.
pcmag.com (2 months and 13 days ago)
Tweets Need Fine Print
The FTC said that ads on Twitter and Facebook need to accommodate the fine print, with marketers applying the same standards to online ads as they long have to older media.
wsj.com (2 months and 13 days ago)
Twitter, Facebook advertisers face tougher restrictions from FTC
Advertisers should think twice about placing promotional messages on mobile and social media platforms like Twitter if those ads require disclosures or disclaimers to avoid being deceptive or unfair, the U.S. Federal Trade Commission said on Tuesday.
mercurynews.com (2 months and 13 days ago)
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