In the fickle world of modern-day advertising, there is one certainty we can always count on: “Sex sells.” Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting...
(2 months and 21 days ago)
ABC News’ Linsey Davis reports: Kraft, the Midwest-based company known for being conservative in its advertising, is going sexy. Their new ad campaign, featuring a shirtless hunk, Anderson Davis, who keeps adding Kraft Zesty Italian salad dressing to a flaming hot skillet, is the sexiest...
(1 month and 20 days ago)
A sharp rise in advertising revenue from the Daily Mail’s website has helped its parent company to offset a decline in...
(2 months ago)
A new report from Canada’s ad industry watchdog Tuesday said the nature of complaints about advertising has changed significantly in this country, with the number of people complaining about offensive ads falling sharply and complaints about false advertising on the rise
(1 month and 27 days ago)
Having doubled advertising spend on its top brands in 2012, Premier Foods has started this year with a further 20% hike, targeted on Oxo, Bisto, Sharwoods, Ambrosia and Loyd Grossman sauces.
(1 month ago)
SAN FRANCISCO -- Google Inc., which for years has dominated online advertising sales on personal computers, is showing signs that it's figuring out how to make money on mobile devices, too.
(1 month and 4 days ago)
If you want to know where Google's going next in advertising--which is a large chunk of where a lot of online advertising overall is going--you need to ask Susan Wojcicki, the search giant's senior vice president of advertising.
(1 month and 13 days ago)
(Reuters) - AOL Inc reported a rise in first-quarter revenue on Wednesday as the online media group posted a return to growth in display advertising.
(16 days ago)
SEXY GREEN TRUCK What is it? Before it was "Sexy," it was just Selim and Emina Zeka's Green Truck. But soon after they parked it on Montgomery Avenue near 13th in 2009 and began serving seductive pitas, paninis, sandwiches and salads stuffed with lip-smacking local veggies and love-me-tender meats, Temple students dubbed it the Sexy Green Truck.
(1 month and 5 days ago)
Since the rise of Google AdWords, pay-per-click advertising has been the de facto way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses. But pay-per-click (PPC) prices are on the rise. Some keywords that used to cost a quarter per click now run a dollar or more. Some keywords, like "mesothelioma...
(2 months and 11 days ago)
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